EoS Fitness, the High Value. Low Price.® (HVLP) gym chain, maintained strong momentum in Q2 2026, opening nine new gyms and signing nine new leases across six states.
The gym chain, with more than 225 locations open or on the way nationwide, continued to strengthen its presence in Texas, celebrating its first San Antonio opening with strong community turnout and early buzz. This newest location pushed EoS to 30 gyms statewide, deepening its footprint across the Lone Star State.
“Every new gym we open reflects our commitment to purposeful growth and delivering high-value fitness to more communities,” said Rich Drengberg, chief executive officer of EoS Fitness. “We’re expanding with intention by entering the right markets, elevating the member experience and making it easier for more people to access premium equipment and amenities as well as a welcoming environment that keeps them motivated to return.”
New Gyms Now Open:
- Tempe, Ariz.: Rural Rd and E Broadway Rd
- Surprise, Ariz.: State Route 303 and Cactus Rd
- Long Beach, Calif.: Downey Ave and South St
- San Bernardino, Calif.: S Carnegie Dr and E Hospitality Ln
- Fort Myers, Fla.: Colonial Blvd and Colonial Country Club Blvd
- North Richland Hills, Texas: Davis Blvd and N Tarrant Pkwy
- Houston, Texas: W Sam Houston Pkwy N and West Rd
- Houston, Texas: S Voss Rd and San Felipe St
- San Antonio, Texas: I-35 and Walzem Rd
New Leases Signed:
- Austell, Ga.: Austell Rd and Clay Rd SW
- Garland, Texas: Broadway Blvd and I-30
- The Woodlands, Texas: Kuykendahl Rd and FM 1488
- Pasadena, Texas: Red Bluff Rd and Spencer Hwy
- Carrollton, Texas: N Josey Ln and E Frankford Rd
- League City, Texas: Gulf Freeway Frontage Rd and Pinnacle Park Dr
- San Antonio, Texas: Military Dr and I-410 Access Rd
- San Antonio, Texas: Blanco Rd and Lockhill Selma Rd
- Riverdale, Utah: Riverdale Rd and S 300 W
As EoS continued its growth streak, the company also reinvested significantly during Q2 2026 to upgrade existing gyms. Highlights included the broader deployment of Gainiac AI and EoS Smart Strength Equipment powered by EGYM, the upcoming rollout of its reformer Pilates offering and amenity upgrades.
Embracing AI with Gainiac and EoS Smart Strength Equipment
Gainiac AI delivers AI-powered workout plans that evolve as members get stronger, creating custom fitness routines that incorporate EoS Smart Strength Equipment powered by EGYM along with equipment throughout the gym. Using key data points, it continuously adjusts training to make each session more efficient and engaging. The result is a more connected fitness experience that removes guesswork and helps members train with purpose.
In Q2, EoS Fitness completed 10 additional retrofits across its gyms in Arizona, Nevada and Utah. This latest expansion brings EoS Smart Strength Equipment and Gainiac AI to even more members. All new members have access to a Gainiac AI trial after their Welcome Workout.
EoS Fitness Brings Reformer Pilates to the Gym Floor
EoS Fitness continued its forward-looking approach in the fitness space with the announcement of its reformer Pilates offering slated to debut this summer in three locations, featuring three EoS-exclusive class formats and the new LES MILLS REFORMER™ class, making EoS the first operator to bring the format to the U.S. While many reformer Pilates offerings focus on a single style, EoS unites multiple approaches, giving members the freedom to mix, match and move their way while providing access and inclusion to what was once considered a boutique fitness option.
“We believe innovative fitness shouldn’t be limited to boutique studios or expensive price points,” said Richard Idgar, chief operating officer of EoS Fitness. “By expanding our innovative amenities and programming like reformer Pilates and EoS Smart Strength, we’re giving our members access to more of the experiences they want, all in one place at an affordable price.”
Making an Impact Beyond Fitness
EoS reinforced its commitment to community engagement throughout Q2 with targeted initiatives focused on advocacy, education and youth empowerment. Among these efforts was its fifth annual partnership with Project 150, where EoS donated over $70,000 through member donations and a company match, supporting scholarships that help students pursue postsecondary education or vocational training.
In addition, EoS partnered with the American Diabetes Association to raise more than $44,000 for diabetes research, education, support and advocacy aimed at improving quality of life for those affected.
EoS also expanded its roster of sports partnerships, welcoming the Phoenix Mercury and the University of Houston. Together, these partnerships reinforce a shared commitment to health and wellness, supporting EoS’ mission to inspire individuals of all ages and backgrounds to pursue healthier, more active lifestyles.
EoS Recognized by the Industry
The fitness industry is taking notice of the innovation, creativity and brand excellence being driven by EoS Fitness. This past quarter, EoS won three industry awards:
Athletech News named EoS Fitness one of its Most Innovative Fitness & Wellness Companies of 2026 for pushing the boundaries of fitness marketing, including the launch of its mascot, Will Power.
EoS’ campaign, The Creation of Will Power: Flexing Creative Muscle for EoS Fitness, earned three Silver Telly Awards and one Bronze People’s Telly Award.
EoS Fitness earned recognition in U.S. News & World Report’s 2026-2027 Best Places to Work.
To learn more about EoS Fitness and find a location near you, visit EoSFitness.com.
About EoS Fitness
EoS Fitness, a leader in the fitness industry with its High Value. Low Price.® (HVLP) gyms, is an inclusive and welcoming gym chain committed to empowering exercise practitioners of all levels. With new locations opening across the country and more than 225 gyms open or on the way in Arizona, Florida, Georgia, Nevada, Southern California, Texas and Utah, EoS is one of the fastest-growing fitness brands. Serious about fitness, EoS delivers a highly curated experience featuring the best equipment, energizing group classes, innovative recovery offerings and customized personal training options with membership fees starting from $9.99 per month. www.EoSfitness.com.
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